Online Farmers Market
Order what you want
Shop by the item
with no minimum order
Order when you want
Shop as often
or as little as you like
Order from the farms you want
Shop directly from individual farms
with no substitutions
About the Market
The Center for Rural Culture's Fall Line Farms and Local Roots is Richmond Virginia's non-profit online farmers market.
Each week our producers post the products they have available, setting their own prices, uploading their own descriptions and photos. You can read about their farming practices and contact them directly with questions.
Using our Buying Pages (a Lulus Local Food site), you shop online with us between Friday and Sunday. You pay for your order online and then pick it up on the following Thursday afternoon at one of our Richmond area pickup locations.
Orders are delivered fresh, straight from the farms on Thursdays. Our producers share in the delivery process and we rely on volunteers to sort the orders at the pickup locations. This cooperative system allows us to keep delivery costs down to a minimum meaning more money goes back to the producers.
Sorry! We’ve had to suspend our free membership program indefinitely while we deal with the changes that COVID-19 has brought to our business, but we are still offering paid memberships.
We’d appreciate your patronage!
If you can possibly choose a longer-term membership (6 or 12 months), please consider it. The extra funds will help our non-profit pay for extra staffing and equipment and other expenses that we’re incurring due to the rapid changes and increased demand.
Thank you for your interest in our amazing community of farmers and food makers!
WANT TO HELP US?
POUNDS OF PLENTY: To help our most vulnerable neighbors, we have a program called Pounds of Plenty. Members order food from that Pounds of Plenty menu, and that food is delivered to a nearby food bank.
DONATE TO THE CENTER FOR RURAL CULTURE: If you’re interested in contributing further, please hit the orange “donate” button at the top of the screen. We are a program of the Center for Rural Culture, which will use your money to help us hire additional staff and purchase additional equipment needed to serve our members and communities during the outbreak.
Local churches and small businesses host our pickup locations
We have 50+ small family farms and other local businesses involved in the market
We have produce, meat, eggs, dairy, prepared foods, baked goods, plants for your garden and more. Our producers are family farms and other small businesses in and around the greater Richmond, Virginia area.
You will truly eat with the season when you buy your food from local farms.
How it Works
Each week our producers post the products they have available. Using our market, you shop online between Friday and Sunday.
You pay for your order online and then pick it up Thursday afternoon at one of our area pickup locations.
You order what you want, directly from the farm producing it.
You will know exactly where your food is coming from because we do not make substitutions.
With one order and one payment, you are able to order directly from 50+ producers.
Orders are delivered fresh, straight from the farms. We do not use a warehouse.
More Money Goes to the Farms
Our producers share in the delivery process and we rely on volunteers to sort the orders at the pickup locations.
This cooperative system allows us to keep delivery costs down to a minimum meaning more money goes back to the producers.
Have Questions? Contact our Market Manager
Becky Lillywhite: 804-878-2166 or email
By the Numbers
Fall Line Farms & Local Roots
In 2018 our online farmers market served 39 local producers and facilitated over $300,000 in sales. When we say local we mean it: 29.6 miles is the average distance travelled from the farms to our meet up site. (Most grocery store food travels 1,200 miles!)
Some other notable facts about the producers:
1,581 acres are preserved in farmland
148 people are employed by these businesses
16 businesses (41%) are woman-owned
10 are young or beginning farmers
357 years of farming experience is represented